РАЗРАБОТКА И ИМПЛЕМЕНТАЦИЯ КОНЦЕПТУАЛЬНОЙ МОДЕЛИ ИНФОРМАЦИОННОЙ СИСТЕМЫ BUSINESS INTELLIGENCE НА УРОВНЕ КОММЕРЧЕСКОЙ СЛУЖБЫ ФАРМАЦЕВТИЧЕСКОЙ КОМПАНИИ «SAIDAL»

Аннотация

Динамичный характер современной бизнес-деятельности, постоянный рост и усложнение информационных потоков вынуждают компании обращаться к наиболее совершенным средствам работы с информацией, одним из таких средств являются инструменты Business Intelligence (BI), предоставляющие набор методов, инструментов и технологий для эффективной поддержки принятия управленческих решений. В статье рассматривается процесс разработки и имплементации концептуальной модели так называемой «легкой» системы BI, охватывающей небольшое число бизнес-единиц, имеющей относительно невысокую стоимость с точки зрения времени реализации и материальных ресурсов и не требующей продвинутых инструментов реализации, на примере коммерческой службы алжирской фармацевтической компании Saidal. С учетом специфики субъекта исследования идентифицированы потенциальные пользователи системы и бизнес-процессы для моделирования. В качестве основы реализации хранилища данных как базового элемента системы был использован инкрементальный гибридный метод, позволивший учесть как потребности пользователей, так и имеющиеся источники данных при использовании в качестве последних реляционных таблиц и ER-диаграмм. Построение хранилища реализовано с помощью инструментов многомерного моделирования на базе схемы звезды. Сконструированы два OLAP-куба, формализован процесс загрузки данных в хранилище. Использование диаграмм ER, созданных с помощью языка UML, позволило разбить систему на модули, соответствующие потенциальным пользователям системы, и создать удобные и интуитивно понятные интерфейсы для каждого из них, предоставляющие возможность мониторинга, анализа и оценки результатов бизнес-деятельности коммерческой службы компании, а также стратегического планирования. При определении показателей эффективности был использован предложенный А. Фернандесом метод GIMSI. В части имплементации полученного решения определены технические средства его реализации, адекватные имеющимся в компании ресурсам.

Сведения об авторе

Льес Мекид, Российский экономический университет им. Г.В. Плеханова

аспирант, кафедра информатики

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Опубликована
2018-06-30
Как цитировать
МЕКИД, Льес. РАЗРАБОТКА И ИМПЛЕМЕНТАЦИЯ КОНЦЕПТУАЛЬНОЙ МОДЕЛИ ИНФОРМАЦИОННОЙ СИСТЕМЫ BUSINESS INTELLIGENCE НА УРОВНЕ КОММЕРЧЕСКОЙ СЛУЖБЫ ФАРМАЦЕВТИЧЕСКОЙ КОМПАНИИ «SAIDAL». Международный научный журнал «Современные информационные технологии и ИТ-образование», [S.l.], v. 14, n. 2, p. 446-461, june 2018. ISSN 2411-1473. Доступно на: <http://sitito.cs.msu.ru/index.php/SITITO/article/view/372>. Дата доступа: 17 dec. 2018 doi: https://doi.org/10.25559/SITITO.14.201802.446-461.