Peculiarities of Digital Maturity Audit of Printing Organizations

Abstract

The article is devoted to the issues of digital maturity audit of printing organizations. The relevance of this topic is related to the fact that in modern conditions conducting an audit of the digital maturity of an organization is an important condition for further digital transformation of the organization and preserving its competitiveness. The issue of digital maturity audit is insufficiently researched both at the conceptual level and from the point of view of adapting general techniques to a specific area of activity. The main purpose of this research is to study the peculiarities of digital maturity assessment, to develop a digital maturity audit algorithm for printing organizations (printing houses) and to assess the current level of digital maturity of organizations in this sphere of activity. The article gives the author's concept of digital maturity audit, defines the main elements of the audit process and develops an algorithm for digital maturity audit. Since the printing industry as a sphere of activity has significant features, we adapted the indicators and criteria for assessing digital maturity. The first stage of the digital maturity audit was practically implemented, which consists in assessing the current level of digital maturity of printing organizations on the basis of the adapted methodology. In testing the methodology, the digital maturity level of thirteen printing organizations was assessed, on the basis of which conclusions were drawn about their digital maturity level, strengths and weaknesses. The analysis was conducted in five main blocks: Consumers and Products, Infrastructure and Digital Tools, Processes, Data and Models, and People and Digital Culture. Based on the analysis, it was concluded that the strength of printing organizations is a fairly high level of digital maturity in the block "Infrastructure", also at a high level is the digitalization of products and interaction with customers, but the process management, human resources and digital culture are at lower stages of digital maturity.