CASE "SERVICE THROUGH THE EYES OF A CONSUMER" TO STUDY THE METHODOLOGY OF CUSTOMER DEVELOPMENT IN THE COURSE OF "INTERNET BUSINESS"

  • Елена Викторовна Васильева Financial University under the Government of the Russian Federation
  • Татьяна Николаевна Губина Bunin Yelets State University http://orcid.org/0000-0002-3362-881X
DOI: https://doi.org/10.25559/SITITO.2017.4.386

Abstract

The article presents an example of a business game, which uses Design Thinking and Learn Startup approach. Reviewed such techniques as Customer Journey Mapping, SIL, KJ, grouping of ideas, voting stickers. These tools are useful for analyzing the effectiveness of customer interaction with online services or mobile applications and identify areas to optimize their interfaces, during the brainstorming and coordination of team solutions.

Author Biographies

Елена Викторовна Васильева, Financial University under the Government of the Russian Federation

Doctor of Economics, professor, Department of Business Informatics

Татьяна Николаевна Губина, Bunin Yelets State University

associate Professor, candidate of pedagogical Sciences, Department of Applied Mathematics and Informatics, Researcher of the Center of Open Information Technologies

References

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Published
2017-12-03
How to Cite
ВАСИЛЬЕВА, Елена Викторовна; ГУБИНА, Татьяна Николаевна. CASE "SERVICE THROUGH THE EYES OF A CONSUMER" TO STUDY THE METHODOLOGY OF CUSTOMER DEVELOPMENT IN THE COURSE OF "INTERNET BUSINESS". Modern Information Technologies and IT-Education, [S.l.], v. 13, n. 4, p. 197-206, dec. 2017. ISSN 2411-1473. Available at: <http://sitito.cs.msu.ru/index.php/SITITO/article/view/183>. Date accessed: 26 aug. 2025. doi: https://doi.org/10.25559/SITITO.2017.4.386.
Citation Formats
Issue
Vol 13 No 4 (2017): Modern Information Technology and IT-education
Section
Research and development in the field of new IT and their applications
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