Game Simulation of Interaction Between Mirrorless Camera Manufacturers Using Palisade Corporation Products
Abstract
The article focuses on game modeling of interaction between manufacturers of mirrorless cameras, the market of which is currently undergoing significant changes. It is pointed out that it is necessary to conduct a study of the phenomenon of interaction between manufacturers of mirrorless cameras, which are not limited exclusively to antagonism. The article proposes a mechanism for constructing and researching an advanced-level game-theoretic model that allows obtaining new information about the development of the economic situation associated with the choice of the moment of launching a new photographic product on the market. The strategies of mirrorless camera manufacturers were identified, the preferences of consumers of photographic equipment produced by two leading corporations – Fujifilm and Sony, which have significant market shares of mirrorless photographic equipment, were revealed. Digital Decision Tools and TopRank tools developed by Palisade Corporation are used to build the dynamics of the expected utility received by players in case of choosing the periods of product launch to the market (modeling the situation with uncertain parameters). The implemented approach made it possible to evaluate all the elements of the utility matrix of the first player (Fujifilm Corporation) and build the final matrix of the game, taking into account, in addition to the utility of the first player, the utility of the second player (Sony Corporation), isolated by the considered mirrorless cameras of the premium segment. Despite the advanced level of the constructed model, it belongs to the class of matrix game models, which made it possible to use a well–developed and proven mathematical apparatus in the practice of decision-making - the Laplace, Bayes criteria and the Hodge-Lehman criterion (relative to the utility matrix). This article is of interest for improving the game modeling of various economic problems and situations, as well as the development of the content of the professional training of a future economist at economic universities.
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